Finally it was time to share my impressions about advertising on Instagram. I decided to create a guide with all the steps that you must perform to create ads on Instagram. Many of you will have access and not even know it, this is because it is not so “easy” is a bit hidden. Through this guide I will share how to enable advertising on Instagram, writing ads, some best practices and finally my personal impressions on ad campaigns Instagram.
Guide to create ads in Instagram
1. Set up your accounts to gain access to advertising on Instagram
To place ads on Instagram first thing you need to do is connect your Instagram account to your Facebook fan page. For this step, do the following:
Enter your fan page
Go to settings
Select Instagram Ads and link your account Instagram
When your account is synchronized you must appear as follows:
2. Make sure you have access to Instagram Ads through the Power Editor
The second and most important step is to verify if you have Instagram advertising on. For this verification performs the following steps:
Sign in with Facebook Ads, select Power Editor
In the top menu click on the “download to Power Editor” button to synchronize your recent ads
After you download all click ‘create campaign “. If you like a banner below that already you have active advertising appears to perform this step.
Define a name for your campaign and check the option to target clicks to website. If you have active advertising appears you will see “create ads for Instagram”
Then define a name for ad set (set of ads) and click the button to create
Select ad in September in the left menu
Then select your ad set and give editing
When all settings is displayed, find the option of “placement” and see if you get Instagram as a location. I leave a sample image:
With these steps, you can check if you have your list has to create ads. If you do not get I recommend several things:
Enter and exit the Power Editor several times
Give “download to power editor” several times
If it still does not work, I recommend you to be patient and wait for the trigger.
3. How to create ads on Instagram (step by step)
Instagram to create ads you have to use the Power Editor as I showed above. Ad campaigns for Facebook and Instagram in the Power Editor are created as follows:
Select the option to create a new campaign and choose your targets for results Instagram: drive traffic to your website or video views
Defines the name of your ad set (set of ads) and choose button create
You go to ad section sets and choose the option to edit. When this page opens you’ll need to:
Define your campaign budget
Define the duration of your campaign
Define your audience by country, age, interests, etc ..
Instagram defined as the location for your ads and remove the symbol check other sites Facebook. This way your campaign will only be displayed on Instagram. I leave an example of how you should dial:
After setting the basic part, you have to click to create an ad. Defines the name you will and you start to configure the following:
Facebook page that you have associated with your Instagram account and then give you the option to choose your Instagram account.
Define the link target button call to action
Escrobe the text of your advertisement. You have 300 characters to entice your users, but Instagram recommends that the text of your ads does not exceed 150 characters.
Add the image of your ad (I recommend square format as 1080px X 1080px)
Select the call to action you want from the list offered by the Power Editor.
Finally in creating your ad you will need to add the tracking pixel. See an example of how it looks bulletin board when you have everything completed.
Once you have your campaign set individual ads and ads created will have to select the green button above “upload changes” so that your campaign is uploaded to Power Editor and then subjected to validation FB / IN.
Best Practices for results Instagram
Now I would like to share you some tips for your ads on Instagram.
It is better to use rectangular format square format (1080px X 1080px). The announcement is seen more.
The minimum size for horizontal ad is 600px X 315px and squares 600px X 600px ads.
Ads on Instagram as in Facebook only let you add 20% of text in the image.
Create different ads for the same campaign, so you can validate what style you prefer your audience and what you comes cheaper.
Add calls to action on your picture or video and see how your results are duplicated. Look at these examples:
Careful when editing your ads, because Instagram automatically make you a reset and delete all I like and comments of the previous ad. Basically you create a new one.
Ads Instagram works really well for mobile applications, the conversion rate is still very good.
Instagram videos can not exceed 30 seconds and can weigh more than 30MB.
Highlights the hashtag your campaign in publishing, so it does not get lost in the description.
To end with the recommendations, I remind you that the best time for testing, advertising is still very cheap and not all brands are taking advantage of this new advertising method. Dedicate yourself to create different campaigns with different ads to find out what your audience needs and wants in Instagram.
My first impressions of Instagram Ads
To conclude this guide (which I intend to continue to update in the future), I want to share my first impressions.
1. It is very cheap, clicking on website
I tried several campaigns and have been talking to several friends and we all paid as little as 0.01 or 0.02 per click website. This is very cheap compared to other platforms, including Facebook itself.
2. Good Win Instagram Followers.
Although the campaigns are to bring traffic to a website, downloads or get views on videos, you will get a following if your ad is well segmented.
3. Prepare for SPAM
There are many users who will write you who feel invaded, your account is private and you’ve cast. Others will tell you they do not want to see ads. It’s actually a claim to Instagram, but I leave it in your comments and this could affect you if you invest a lot of money or expensive to influence others.
4. The rate of engagement Lovely
People tend to give “like” easier than on Facebook. I guess being such a visual network, it is easier for the user.This I have seen sales campaigns, I guess in promos and branding campaigns will be even better.
I hope you have been helpful my guide on Instagram, I will be updating to help more. If you have questions, you can leave me a comment and I’ll be happy to talk. Thanks Carlos, for talks on the subject, you can see the post super prepared by the well.
Want to learn how to succeed in Instagram?
In the coming days I will be updating the module 21 on Instagram course can help to teach you all the tricks of advertising on Instagram. Buyer of the course today you can access these fresh content in the coming days.