Attorney Advertising

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"Recording Industry vs. The People"

By Ray Beckerman


How the RIAA Litigation Process Works

Index of Litigation Documents

Directory of Lawyers Defending Against RIAA Lawsuits

Link to contribute to legal defense of consumers being sued by RIAA

Table of Cases

Ray Beckerman is a New York City-based attorney active in representing defendants in the RIAA's lawsuit campaign against consumers. He is a partner with Vandenberg & Feliu, LLP, and a member of the Electronic Frontier Foundation. Most of the litigation documents published here are available to the public online at Internet Law and Regulation, a publication of legal publishers Pike & Fischer.

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How do promotions for pregnant women

Pregnant women need a range of products to care for themselves and their growing babies. Whether your product has been designed especially for a pregnant woman or something that appeals to her as one of the multiple recipients, use marketing strategies such as Ob nyc that appeal to pregnant women and people who care for them.

Use beautiful images

Women like to feel beautiful, even when they are pregnant. Anything you do look beautiful a pregnant woman will attract the attention of a potential buyer. For example, maternity wear, shows styles that are cute and presume the belly of a woman instead of trying to hide it with wide cuts, unflattering. Training DVDs sold targeting pregnant women with images that are in good shape, even during pregnancy. This encourages a woman to test the products to feel feminine and beautiful during pregnancy.

Sell ​​comfort

In pregnancy there is an accumulation of fluid in the body of a woman and often feel pain in the feet, back and general fatigue throughout pregnancy. Use words and images when you’re promoting a product that convince a woman that your product will give you physical relief you need. Testimonials from satisfied customers make a pregnant woman to buy a body pillow especially for sleep or a hot foot massage when you get home from work. Also, use images of pregnant women who are relaxed while using the products.

Use the maternal instinct

During pregnancy, women develop a maternal instinct and feel the need to put everything in order for the baby’s arrival. They want to clean the house, fix the nursery and buy all sorts of products that the baby may need. Take this instinct and a willingness to spend money to market products for pregnant women. For example, promotes all natural cleaning products as “safe for use during pregnancy” and uses images of the spaces they are ready for a baby to sell products for a child’s room.

Sell ​​them on the spouses

Spouses often feel helpless as they watch their pregnant wives to go through the hassle of carrying a child.They are often willing to pay to help their wives feel better and feel less troublesome during pregnancy. Do promotions for them by placing ads on websites they can visit married men in the age range of 25-40 and appoints some of the results that the product will bring. Words such as “comfort”, “relaxation”, “stress” and “baby development” will drive a man to buy something for his pregnant wife.

11 films that every advertiser should see

Last Monday while I was training, I was thinking about film have been based on advertising or could be a source of inspiration for those who are dedicated to this or would simply like communication. To my surprise, during my time I enjoyed the exercise, extracted more titles than with the naked eye I could have imagined, so I decided to make a post about 11 films for advertisers with a consult of putlocker TV. In addition, since we are in summer and the middle of August, there is always time to see a good movie.

Among the 11 films it is for everyone, and as is normal in the film, there will be some you like, some do not and that give insurance you (and possibly), sorry if you are not, but all is impossible them . The theme is very different from sports marketing, public relations, communication for large companies, different strategies somewhat cloudy or the importance of the influence of public opinion. I leave you with my 11 selected, and I also recommend you to watch these movies at project free tv for best quality.

The social network

The social network

The film directed by David Fincher and starring Jesse Eisenberg , tells the adventures of a still more young Mark Zuckerberg on the campus of Harvard at the time it begins to develop an idea that today the whole world will know as Facebook. A good deal for those who want to start or translate their ideas into reality.




It starring the evergreen Brad Pitt , it is embodied in the role of Billy Beane , general manager of the Oakland Athletics, where against all odds got great success with a different method when selecting players for your baseball team with a infinitely less elevated than its competitors budget. This can teach us that great ideas are lasting and not repeat to repeat.

The Joneses

The Joneses

Our aim is to sell, a claim that Toni Segarra and any publicist say.Although there are methods and methods, the Jones family has a peculiar method, pretend you are right to influence their neighbors. But suffice it to say that this method is not that it is very unethical.

Jerry Maguire

Jerry Maguire

Sports marketing everywhere.  Tom Cruise plays a successful representative of athletes, until one day makes a manifest Rub the importance of people in front of the money, at this point you are fired and when you start your adventure. In addition to sports marketing, we can learn the importance of communication in providing relevant content that is relevant to the consumer.

The Truman Show

The Truman Show

What if one day you realize that your whole life is a lie ?, what your life is nothing more than an entertainment product for the general public? What your friends, parents … are actors? Live life Truman Burbank, played by Jim Carrey , is the philosopher’s stone that turns the plot of this film. Or how creativity can be present in all fields and perform incredible actions.

What Women Want

What Women Want

One day you wake up and you can hear what women think at all times. It is is the “dilemma” that faces Mel Gibson , in his role as Nick Mashall, a self-centered publicist who will be threatened by Darcy Maguire, played by Helen Hunt . A good dose of power to choose a good insight.

The corporation

The Corporation

It is a documentary that from a very critical eye, says the growth and maturity of a large corporation. The documentary interviews to Nike, Coca-Cola, IBM … How to create your “dream” as from the point of view, the word profit can be understood in many ways are some of the conclusions drawn.

Wag the Dog

Wag the Dog

Sensational shows how it influences public opinion in communicating or how not to do things in any field. After possible scandal surrounding US President for a mess of skirts, it decides by one of his advisers ( Robert de Niro ), hire a film producer ( Dustin Hoffman ) to invent a war with Albania and look like a hero to end the conflict.

The dilemma

The dilemma

A television producer Lowell Bergman ( Al Pacino ) on her show to Jeffrey Wigand ( Russell Crowe ), a scientist and manager of a famous American Tobacco, to reveal to the public the addictive substances in smokers. The whole film is a learning experience for the world of communication.

Thank You for Smoking

Thank You for Smoking

A film to soak up how lobbyists groups work and how to make a campaign of public relations. Embodied in the role of Nick Naylor, actor Aaron Eckhart melts into the skin of the press officer of a large company of snuff.

The Ides of March

the Ides of March

Starring Ryan Gosling and George Clooney , who also put on the skin of Director has the intricate ins and outs of the launch of an election campaign and the lengths to which you can reach for success. Political Marketing in true American style.

20 films about advertising that every lover of the sector should see


The field of advertising, marketing and public relations comprises a single labor, creative and economic ecosystem. The job of a publicist is not lost a “marketer” can be worshiped and reviled, sometimes is considered an artist but others despised as a seller of deception.

The film imagery has been used many times this universe to acclimate his films, showing a particular view of what the advertising agencies do their work and how the creative , account executives, copywriters, etc.

And in summer the days are longer and time seems to treat themselves, so that we have made ​​a collection of twenty films in the world of advertising and shown public relations.

When you get tired of soaking in the pool or bask on the sand, these twenty films of all times and styles are waiting for you on putlocker movies to help a broader view of the world of created advertising :

1. Thank You for Smoking , 2005: satirically narrates the history of a tobacco company spokesman called Nick Naylor, who is in charge of lobbying against the scientific studies linking the consumption of snuff with lung cancer.

2. The family Jones , 2009: a seemingly perfect family is actually an experiment sales.

3. 13.99 euros , 2007: Creative sick of having to submit their ideas to mediocre marketing managers, decide to do everything possible to bring about his dismissal.

4. Kramer vs. Kramer , 1979: an advertising executive is abandoned by his wife and must learn to reconcile their employment with the absorbent care of your child.

5. What Women Want , 2000: an egocentric publicist has an accident, after which you can hear what women think.

6. Jerry Maguire , 1996 : Jerry Maguire is one of the most competent employees from a prestigious agency dedicated to the promotion of sports. Your life goes smoothly until he realizes that people are more important than money. That day is fired and abandoned by his friends.

7. Lover Come Back , 1961: Jerry Webster and Carol Templeton are engaged in advertising, but work for different agencies. Upset about the methods employed by Jerry (alcohol and women) to get contracts, Carol tries to drive them out of the profession.


8. Crazy People 1990: A sick creative advertising lie creates his own agency where the motto is to always tell the truth about the products promoted.

9. Lost in America 1985: a publicist quits his job to tour the United States in a very special trip.

10. Will Success Spoil Rock , 1957: An advertiser about to lose a major account tries to convince a beautiful woman to promote your products.


Advertising and fashion photography

The advertising and fashion are not just business, but are social phenomena that manifest themselves through the image, so the photographer relevance in these areas is paramount and few photographic disciplines have so much creative influence and weight in film, art and culture in general, as advertising fashion photographer boston, while feed them all.

But advertising and fashion brands do not make products but are the sum of a set of ideas and values, and the photographer’s main function should be to create worlds through images to convey those ideas or illusions service brands. Beyond the necessary perfection to photograph a model, a product or a character for an advertising campaign, a magazine or fashion editorial technique, a successful photographer in the field of advertising and fashion it depends on its ability to create a universe that is able to convey the illusion of a unique way to attract and seduce the consumer.

It is therefore essential that the photographer can act as art director, creative director and even to become professional in that the essential purpose of creating value. It is not enough to possess the necessary expertise to develop this work with professional rigor in all possible fields, it is also necessary to have the creative ability to work with other media professionals in a highly competitive environment.


This master is designed as a specialization for photographers who want to push the boundaries of their creative abilities in the field of professional photography and fashion advertising. To do the necessary to solve assignments and development of aesthetic and conceptual approach is encouraged through the development of skills and knowledge shownbriefings that require not only knowledge of photography, but also high doses of creativity, art direction, management models / characters, photographic production and communication.

Participants become familiar with camera equipment, digital capture and flash backs, and be able to implement specific lighting techniques in the development of still lifes product or lookbooks , and for the production of editorial and advertising campaigns study and external models or actors, in addition to raising castings , direct acting and work as a team with other creatives.

At the end of the Master, the student will know the different types, styles and trends in the field of advertising and fashion photography with a professional vision to enter the market, while a style develops. In addition, each student will have completed at the end of a program book staff, supervised by the Pedagogical Director to present their work in a professional environment.

Addressed to

Graduates and graduates with experience in photography by creditable academic curriculum and / or portfolio . Otherwise, it is necessary to take the Degree / course of Photography .

Access and Degree

Access university degree (bachelor or graduate degree) and internal selection process. own master’s degree awarded by the Universitat Abat Oliva CEU is obtained.

Curricular Itinerary

This master’s degree is the result of combining the academic curricula of the graduate of Advertising Photography and Art Direction and Photography in Fashion and Creative Management .

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